The MACRI logo is a symbol of dynamism reflecting the
transition of creative ideas to innovations. The design is
contemporary and distinctive.
The word in the logo is an acronym for "Malaysian Association of Creativity & Innovation" in lower case to reflect its simple aspirations.The acronym is featured in black to convey the image of strength and confidence. It is augmented by a series of ten dots in a curved upward pitch, growing from small to big, to symbolize the progression of ideas.The first nine dots in blue reflect vitality and clarity of ideas, as they move from one level to another. The final and tenth dot is red in color to reflect the excitement when an idea comes to fruition. The red dot sits strategically on the letter "i", the most important letter in the acronym that stands for idea and innovation. The letter "i" is also associated with "individual", to convey the message that everyone can be creative and innovative.
The above design rests on the tagline "empowering simple ideas", which is the cornerstone of MACRI"s belief that the power of innovation can and must be propagated to all segments of our society, as MACRI endeavours to help build a culture of creativity and innovation.